The Rise of Clean Beauty: Why Natural Ingredients Are Taking Over the Beauty Industry
Understanding Clean Beauty Clean beauty is more than a trend; it’s a revolution transforming the beauty industry. To grasp its impact, let’s break down the fundamentals. Definition and Principles Clean beauty refers to products created without potentially harmful ingredients. These formulations avoid synthetic chemicals, parabens, sulfates, and phthalates. Products often include natural alternatives like: essential […]
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