How Gucci Redefined Bold Luxury for a New Global Audience
The Quiet Reset: From Heritage to Reinvention Gucci started as a humble leather goods shop in Florence in 1921. It was rooted in craftsmanship, equestrian elegance, and Italian pride. For decades, the brand’s double G logo meant tradition and class, particularly for older elites and legacy buyers. But by the 1990s, what once felt timeless […]
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