Fashion Industry Insights

Breaking the Mold: What Diversity Really Means in Fashion The word “diversity” gets thrown around a lot in fashion, often as a buzzword with little real backing. But in 2024, the industry is under pressure to go deeper to move past surface level inclusion and embrace the full spectrum of human identity. It’s no longer […]

Defining the Brand Beyond the Label Branding in fashion isn’t just a sleek logo or a catchy tagline. Anyone can print a cool design. What sets the truly iconic apart is what they stand for what they make us feel. At its core, branding is emotional. It’s the reason someone pays ten times more for

Fashion’s Historical Blind Spots For most of the 20th century, fashion centered around a narrow ideal thin, white, cisgender, able bodied. Runways, magazines, and ad campaigns recycled the same archetypes, leaving little room for anyone who didn’t fit the mold. The gatekeepers designers, editors, casting agents created an echo chamber of so called “universal” beauty

The New Marketing Power Players Fashion branding isn’t putting its money on glossy magazine spreads or cinematic TV spots anymore. Today, the face of a brand is more likely to be someone holding a phone in their bedroom than a model on a catwalk. Influencers have become essential to how fashion stories are told not

Fashion’s Digital Transformation Fashion retail isn’t what it used to be. It’s not just runways and racks anymore tech is quietly but completely shifting the foundations. From AI driven designs to in store touchscreens, nearly every step from sketch to sale has seen a digital upgrade. What this means in practice: data is doing more

Breaking the Old Guard Not long ago, a handful of legacy fashion houses set the tone for what everyone wore. Their runways dictated the seasons, their logos symbolized status. But today, that top down influence is cracking. Streetwear brands, once on the outskirts, now set the pace. They move faster, tap deeper into culture, and

Understanding Social Media Influencers Social media influencers hold significant sway over their followers. An influencer is an individual who commands a large following on platforms like Instagram, YouTube, and TikTok. These personalities are considered experts in their niche and can influence the opinions and purchasing decisions of their audience. Influencers share content that ranges from

Emergence of Sustainable Fashion Sustainable fashion is reshaping the industry in 2024. Environmental consciousness is now a top priority for both designers and consumers. Use of Eco-Friendly Materials Brands are increasingly adopting eco-friendly materials. Organic cotton and recycled polyester are becoming standard. For example, Stella McCartney’s collections feature these materials prominently. Alternatives like bamboo and

The History of Digital Fashion Digital fashion has a fascinating history, with roots tracing back to the early adoption of technology in the fashion industry. Let’s explore the early developments and key milestones that have shaped this evolution. Early Developments Computer-Aided Design (CAD) systems emerged in the 1960s, revolutionizing the fashion design process by enabling